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Digital Skills
Digital Marketing
Learn SEO, Google Ads, Meta Ads and social media to grow real businesses online.
Course overview
Digital marketing is one of the fastest-growing career fields in India. This course combines strategy with hands-on execution: search engine optimisation, Google Ads, Meta Ads, social media content, email marketing and analytics.
You will plan campaigns for realistic business scenarios, write ad copy, build keyword lists, read analytics and prepare reports. The focus is on decisions and measurements, not just posting content.
Who is it for? Marketing aspirants, business owners, social media managers, sales professionals and anyone building an online brand.
Why learn Digital Marketing
Businesses need measurable growth, and digital channels provide it. Skilled marketers who understand both creativity and analytics are in demand across agencies and companies.
- Work on campaign briefs from real business types
- Learn to read data and improve results
- Build a portfolio of campaign plans and creatives
- Suitable for jobs, freelancing and your own business
Skills you gain
- SEO fundamentals
- Google Ads campaigns
- Meta Ads campaigns
- Social media marketing
- Content and email marketing
- Google Analytics
- Campaign planning and reporting
Career options
- Digital Marketing Executive
- SEO Executive
- Social Media Executive
- PPC Assistant
- Content Marketing Assistant
- Freelance Digital Marketer
Detailed syllabus
Module-wise curriculum followed in class, with practice assignments after each module.
Customer journey, channels, funnel stages, goals, KPIs and building a marketing plan.
Keyword research, on-page SEO, technical basics, content structure, backlinks and local SEO.
Search campaigns, keyword match types, ad copy, bidding, quality score, tracking and optimisation.
Facebook and Instagram campaigns, audiences, creatives, lead forms, budgets and retargeting.
Content calendars, platform strategy, community engagement, reels concepts and brand voice.
Blog planning, copywriting basics, newsletter structure, automation and list building.
Google Analytics setup, key metrics, conversion tracking, dashboards and client reporting.
Plan a full campaign for a local business with keywords, creatives, budget and measurement plan.
Upcoming batches
| Start date | Timing | Shift | Mode | Seats | |
|---|---|---|---|---|---|
| 10 Nov 2026 | 10:00 AM – 11:30 AM | Morning | Offline | 7 seats available |
Digital Marketing FAQs
No. You can learn with practice accounts and test setups. A website is helpful for real campaigns.
Yes. Both platforms are covered with campaign setup practice.
Yes. Business owners learn how to run and evaluate their own marketing efficiently.
Yes. Google Analytics, conversion tracking and reporting are part of the course.
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